Here’s my current dilemma: How can I get a bee business to steadily grow in a contained sort of way?
This is what happens: Along the way, some wonderful people learn that I keep bees and that I help other people begin beekeeping. And those wonderful people really really really want to keep bees, too. So they invite me to help them get started. Now, how do I say “Yes” to all these nice people while also keeping the business contained (which means keeping my costs down, my profits up, and my time well managed)?
Let me explain why this is a challenge: Not all of these wonderful future beekeepers live near me. Most of them live 30-40 miles away…and they don’t all live near one another either. I mean, if they all lived near one another, then most of my problem is solved. But some live 30 miles to the north; others live 25 miles to the east; another 20 miles south, in Kentucky. And next season, we hope to install 10-20 hives on the farm south of Lexington. And somehow I need to coordinate all these visits to all these hives once every 9-14 days.
Not only do I need to coordinate all of my visits to the hives placed in a certain region, but I also need to coordinate my visits with the keeper of the bees…the bee stewards…and most people aren’t available during weekdays to inspect their hives. Which means I could be driving hundreds and hundreds of miles each week…and at inconvenient hours.
So, yes, of course I can do it. But I can’t do it for free. I cannot go belly up just because I love bees and all these wonderful people. Which gets us into a tough spot—I have to charge for this service. Yes, there are all sorts of financial models for this…I just have to figure out which models make the most sense for my purposes. No matter how I cut it, though, some people will not like the way I answer “Yes.”
I won’t bore you further with this, Reader. Just want to let you know what I’m wrestling with now that the bees have slowed their activity. The bees and I are all turning inward and preparing our big plans for spring.